PRIVACY POLICY
Free Birds Interior Design Studio Ltd
Last updated: January 2026
1. WHO WE ARE AND HOW TO CONTACT US
Free Birds Interior Design Studio Ltd ("we," "us," or "our") is a limited company registered in England and Wales (company number 14225967). Our registered office is at 32 Salterford Road, London, SW17 9TF.
· We provide interior design and property staging services. This privacy policy explains how we collect, use, and protect your personal information when you use our website (www.freebirds.studio) or interact with us.
How to contact us:
· Email: info@freebirds.studio
· Phone: 0208 050 9675
· Postal address: 32 Salterford Road, London, SW17 9TF
2. WHAT THIS PRIVACY POLICY COVERS
This policy applies to information we collect through:
· Our website (www.freebirds.studio and any sub-domains)
· Direct contact with us (email, phone, post, meetings)
· Use of our services
· Automated technologies like cookies and analytics
This policy does not cover other websites we may link to, including social media platforms. We recommend you read their privacy policies before sharing information.
3. WHAT INFORMATION WE COLLECT
We collect information in the following categories:
Information you give us directly:
· Your name, business name, and contact details (email, telephone, postal address)
· Gender (where relevant to your enquiry)
· Details about your project or property requirements
· Payment information for invoicing and fees
· Any other information you choose to provide when contacting us
Information we collect automatically:
· Your IP address
· Information about your visits to our website (pages visited, time spent, navigation patterns)
· Device information and browser type
· Cookies and tracking data (see section 9 below)
Information we receive from others:
· From estate agents, property developers, or investors who refer you to us
· From publicly available sources to verify business information
4. HOW WE USE YOUR INFORMATION
We use your information for the following purposes:
To provide our services:
· Responding to your enquiries about interior design or staging services
· Delivering design consultations, proposals, and quotes
· Managing projects and client relationships
· Processing payments and managing invoices
For legitimate business purposes:
· Improving our website and services based on how you use them
· Identifying and fixing technical issues
· Monitoring for fraud or security threats
· Maintaining business records and accounting compliance
For marketing (with your consent):
· Sending you information about our services, projects, and offers via email
· Sharing project case studies or portfolio updates (only if you've opted in)
To meet legal obligations:
· Complying with tax and accounting requirements
· Responding to legal requests
· Protecting our rights and handling disputes
5. LAWFUL BASIS FOR PROCESSING YOUR INFORMATION
Under UK GDPR and the Data (Use and Access) Act 2025, we process your information on one or more of these legal bases:
Contractual necessity: When you request our services, we need your information to create quotes, sign contracts, and deliver the work.
Legitimate interests: We have a legitimate interest in using your information to:
· Improve our website and services
· Detect and prevent fraud
· Protect our business and clients
· Maintain accurate business records
· Understand how our website is used
We balance these interests against your privacy rights. You have the right to object to this processing (see section 10 below).
Consent: For marketing communications, we rely on your explicit consent. We never use pre-ticked boxes—you must actively choose to hear from us. Your consent is easy to withdraw at any time.
Legal obligation: We process some information because UK law requires it, such as for tax and employment law compliance.
6. WHO WE SHARE YOUR INFORMATION WITH
We only share your information when necessary:
Our service providers:
· Website hosting providers
· Email marketing platforms (only with your consent for marketing)
· Accounting and legal advisors (under confidentiality)
· Payment processors for secure transactions
Business partners:
· Estate agents and property developers who have referred you (only with relevant project information)
· Furniture suppliers and contractors working on your project (only project-specific details)
Legal requirements:
· Law enforcement or regulators if legally required
· Courts in response to lawful legal requests
We do not sell or rent your personal information to third parties. Our service providers are contractually obliged to protect your data and only use it for the purposes we specify.
7. DATA RETENTION
We keep your information for as long as necessary:
Client files: We retain project information for 7 years after project completion (required for tax and legal purposes).
Enquiry data: Information from initial enquiries is kept for 2 years unless you ask us to delete it sooner.
Marketing lists: We keep your contact information for as long as you remain subscribed to our marketing. You can unsubscribe anytime.
Website analytics: Automatic visitor data is retained for 12 months.
Even if we delete information, it may persist in backup systems for a further period for legal and security purposes.
8. YOUR PRIVACY RIGHTS
You have the following rights under UK GDPR:
Right of access: You can ask us for a copy of all personal information we hold about you at any time. We'll provide this free of charge (unless your request is manifestly unfounded or excessive).
Right to correct: If your information is inaccurate or incomplete, you can ask us to correct it.
Right to erasure ("right to be forgotten"): You can request deletion of your information in certain circumstances, such as when it's no longer needed for the purpose collected. Note: We may need to keep some information for legal or tax reasons.
Right to restrict processing: You can ask us to limit how we use your information while we verify its accuracy or consider your objection.
Right to data portability: You can request a copy of your information in a portable, machine-readable format.
Right to object: You can object to us processing your information based on legitimate interests. We'll stop unless we have compelling reasons to continue (for example, legal obligations).
Right to withdraw consent: If we're processing your information based on consent (particularly for marketing), you can withdraw it anytime. Withdrawing consent doesn't affect the lawfulness of processing before withdrawal.
To exercise any of these rights, contact us:
· Email: info@freebirds.studio
· Post: 32 Salterford Road, London, SW17 9TF
· Include "Data Subject Request" in your subject line
We'll respond within 30 days. If your request is complex, we may take up to 90 days but will keep you informed.
9. COOKIES AND TRACKING TECHNOLOGIES
What are cookies?
Cookies are small text files placed on your device when you visit websites. They help us understand how you use our website and improve your experience.
What cookies do we use?
Strictly necessary cookies (no consent needed under updated rules):
· Authentication cookies (logging into your account if applicable)
· Security cookies (preventing fraud and protecting against attacks)
· Session cookies (maintaining your preferences during your visit)
· CSRF protection cookies (preventing unauthorised actions)
These are exempt from the requirement to obtain your consent under the Data (Use and Access) Act 2025.
Functionality cookies (we ask for your consent):
· Language and region preferences
· Remembering your preferences on return visits
Analytics cookies (we ask for your consent):
· Google Analytics and similar tools to understand visitor behaviour
· How many people visit, which pages are popular
· How visitors navigate our website
· This helps us improve our website
Marketing cookies (we ask for your consent):
· Tracking your interaction with our content
· Understanding which services interest you
· Personalizing content recommendations
Your cookie choices
When you first visit our website, we'll show you a clear message asking for your consent to non-essential cookies. You can:
· Accept all cookies
· Choose which types you're comfortable with
· Reject optional cookies entirely
Strictly necessary cookies will continue to function regardless, as they're essential for website security and operation.
You can change your cookie preferences anytime by visiting our cookie settings or contacting us.
Managing cookies in your browser
Most internet browsers allow you to control cookies. You can:
· Block all cookies
· Allow only certain types
· Delete cookies from your device
Visit your browser's help menu or www.aboutcookies.org for guidance on your specific browser.
Changes to cookie rules
Under the Data (Use and Access) Act 2025, some cookie consent requirements have been relaxed for low-risk analytics and functionality purposes. We'll continue to obtain clear consent for any tracking that could affect your privacy.
10. DATA SECURITY
We protect your information with appropriate technical and organizational measures:
· Secure password-protected access controls
· Encrypted data transmission (HTTPS)
· Secure servers with restricted access
· Regular backups and disaster recovery procedures
· Staff training on data protection practices
· Incident response procedures for any suspected breaches
However, no internet transmission is completely secure. We take reasonable steps to protect your information, but we cannot guarantee absolute security.
If you suspect your data has been compromised, please contact us immediately:
· Email: info@freebirds.studio
· We will investigate and notify you promptly if required
You can also report concerns to the Information Commissioner's Office (ICO).
11. CHANGES TO BUSINESS OWNERSHIP
If Free Birds Interior Design Studio Ltd is sold, merged, or restructured, your personal information may be transferred as part of that transaction. We'll take steps to ensure any new owner protects your privacy as outlined in this policy. We may also disclose your information to prospective buyers during due diligence (under strict confidentiality).
If such a change occurs, we'll notify you and provide information about any changes to how your data is handled.
12. COMPLAINTS AND YOUR SUPERVISORY AUTHORITY
If you're unhappy with how we handle your data:
We've appointed a complaints procedure. Please contact us with your concerns:
· Email: info@freebirds.studio with "Complaint" in the subject line
· We'll acknowledge your complaint within 5 working days
· We aim to resolve complaints within 30 days
If you're not satisfied with our response:
You can lodge a complaint with the Information Commissioner's Office (ICO), which is the UK's independent authority for data protection. Under updated rules, you can now file complaints through any channel (not just the ICO website), and we're required to maintain a prominent method for you to raise concerns.
ICO Contact Details:
· Website: www.ico.org.uk
· Phone: 0303 123 1113 (local rate)
· Email: casework@ico.org.uk
· Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Filing a complaint with the ICO won't cost you anything.
13. AUTOMATED DECISION-MAKING
We do not make decisions about you based solely on automated processing that have legal or significant effects on you (for example, denying services based purely on an automated algorithm).
If we use any automated tools to analyse your information for business purposes (such as client segmentation for marketing), we'll be transparent about this and you have the right to request manual review.
14. CHILDREN'S PRIVACY
Our website and services are not directed at children. If we discover we've collected information from someone under 18 without appropriate parental consent, we'll delete it immediately.
Under updated UK GDPR rules, we consider appropriate technical and organizational measures to protect children using our website, including:
· Clear language appropriate for all users
· Limited collection of unnecessary personal information
· Restricted tracking technologies
15. INTERNATIONAL DATA TRANSFERS
We operate only in the UK and do not transfer personal data internationally, except where service providers are located outside the UK/EU. In such cases, we use appropriate safeguards including Standard Contractual Clauses to protect your information.
16. LINKS TO OTHER WEBSITES
Our website may contain links to other websites. This privacy policy only applies to our website. We're not responsible for the privacy practices of other websites, even if we link to them. We recommend reviewing their privacy policies before providing information.
17. THIRD-PARTY COOKIES AND ANALYTICS
Our website uses Google Analytics to understand visitor behaviour. Google may use your information according to its own privacy policy. You can:
· Opt-out of Google Analytics: https://tools.google.com/dlpage/gaoptout
· Review Google's privacy policy: https://policies.google.com/privacy
18. CHANGES TO THIS PRIVACY POLICY
We may update this policy to reflect changes in our practices or legal requirements. We'll post updates on this page with a new "last updated" date at the top.
If we make significant changes affecting how we use your information, we'll notify you by email (if we have your contact details) or post a prominent notice on our website.
Your continued use of our website after changes indicates acceptance of the updated policy.
19. REGULATORY CONTEXT
This policy reflects current UK data protection law as of January 2026:
· UK General Data Protection Regulation (GDPR)
· Data Protection Act 2018
· Privacy and Electronic Communications Regulations (PECR) 2003 as amended
· Data (Use and Access) Act 2025
The Information Commissioner's Office (ICO) is publishing updated guidance throughout 2025-2026 on implementing the Data (Use and Access) Act. We'll review and update our practices as additional guidance is released.
20. DEFINITIONS
Personal data: Any information relating to an identified or identifiable individual.
Processing: Any activity involving personal data, including collection, storage, use, sharing, or deletion.
Data controller: The organization that decides how and why personal data is processed (that's us).
Data processor: Organizations that process data on our behalf under our instructions (like web hosts or email providers).
Lawful basis: The legal ground under UK GDPR that allows us to process personal data.
Consent: Your freely given, specific, and unambiguous agreement to specific processing.
21. HOW TO KEEP YOUR INFORMATION CURRENT
Please keep us informed if your contact details or information changes. You can update information by:
· Emailing us at info@freebirds.studio
· Writing to us at our postal address
· Calling us on 0208 050 9675
22. CONTACT US
For any questions about this privacy policy or how we handle your information:
Email: info@freebirds.studio
Post: Free Birds Interior Design Studio Ltd, 32 Salterford Road, London, SW17 9TF
Website: www.freebirds.studio
We aim to respond to all enquiries within 5 working days.
This policy applies to all users of our website and clients of Free Birds Interior Design Studio Ltd. It was last updated in January 2026.